Pink RIbbons: The Movie
A friend sent me this information about a new film that is coming to Boston next month. If you are a long-time reader of this blog, you know about my antipathy to the whole pink ribbon campaign--actually to the whole pink issue. This looks terrific, and I expect that it will also be showing in many cities across the country.
Pink Ribbons, Inc.
Opens Friday, June 22
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve?
Pink Ribbons, Inc.is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," has been hijacked by a shiny, pink story of success.
The film recently celebrated its World Premiere at the Toronto International Film Festival, where it was named one of the Top 10 Films.
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