Komen and PInk (Again)
This is another in my intermittent series about the "pinkwashing" of America. To be fair, the Komen Foundation is the second largest funder of breast cancer research (behind the federal government) and also funds many support/psychosocial projects. However, it does seem to me, and to many others, that their partnerships with marketing are out of control and often inappropriate. Here is the introduction and then a link from an article in USA Today:
Komen's pink ribbons raise green, and questions
By Liz Szabo, USA TODAY
Supporters of Susan G. Komen for the Cure are used to seeing the group's founder, Nancy Brinker, at fundraisers such as Race for the Cure.
But some breast cancer survivors said they were surprised to see Brinker recently on the Home Shopping Network selling perfume.
The new fragrance, called Promise Me, comes in a rose-colored bottle with Komen's trademarked pink ribbon, and its manufacturer has pledged to donate at least $1 million to the charity. The perfume is the latest in a long line of products bearing Komen's pink ribbon, from kitchen mixers to gardening gloves, that have helped the group raise $1.9 billion for breast cancer causes