A Different Take on October
I have written in earlier blogs about October, Breast Cancer Awareness Month, and the relentless onslaught of pink. This has felt increasingly intense and omni-present. Yesterday, I spent much of the day traveling, and it seemed that opportunities to purchase pink were everywhere. The Delta in-flight magazine was packed with breast cancer stories (all cheery and inspirational) and there were pictures of a Delta Boeing 757 that has been painted pink.
All of that is to say that I am especially appreciative of the perspective of the National Breast Cancer Coalition. Here is something from them:
As you know, October is National Breast Cancer Awareness month. And this October, NBCC challenges you to become educated, to speak up on behalf of women and men everywhere and to take action. We also call on you to help us spread this message to people you know, friends, family, coworkers, anyone who cares about ending breast cancer. We will show you the way and give you the tools and opportunities to get involved and make a difference.
Each day for the month of October, NBCC will reveal a myth or truth about breast cancer, each backed, as is our way, by science, documented by credible and trusted sources and chosen because it is often misunderstood by or misrepresented to the general public. Last week, we shared some hard truths about breast self exam, mammography, early detection, mortality, and prevention. We hope this information challenged you, made you reconsider what you believe and pushed you to get involved. If you didn't already, download our Breast Self Exam Doesn't Save Lives shower card and share it with friends and loved ones.
This week, we'll challenge your knowledge of risk, genetic mutation and family history, and breast cancer in men— among other topics. And like last week, we ask you to take action to educate yourself and those around you.
Watch our public service announcement, featuring NBCC friends Olivia Wilde (House), Mark Harmon (NCIS), Marg Helgenberger (CSI), Regina King (Southland), and Calista Flockhart (Brothers and Sisters). Spread the word by embedding the PSA on your Facebook page, your blog, or simply forwarding the link to those you love.
And if you see the PSA on air, please drop us a line and let us know. Until next week, remember to take action and forward this message to friends, neighbors, anyone who cares about ending this disease.
National Breast Cancer Coalition
For more information about NBCC, visit us at www.StopBreastCancer.org. For current breast cancer patients or those concerned about their risk or pending treatment, visit our patient-focused site at www.KnowBreastCancer.org.